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We were retained for 4 years throughout the development and launch phases, managing all aspects of the communication plan, from trade press relations, leasing strategy, research, consumer PR, tenant liaison, direct marketing, on-line marketing and events. We were the PR team behind the Bloomsbury Festival which acted as the consumer launch platform in October 2006.
We were an instrumental part of the team involved in the £24 million transformation of one of London’s most iconic landmarks into a modern shopping and eating destination.
The Brunswick is an important example of urban mixed use development and has strong associations with Bloomsbury – one of London’s most historic and culturally exciting villages. The reopening of The Brunswick brings to Bloomsbury not only great shopping and dining, but also the renaissance of one of its most well known listed buildings.